伴随移动互联的发展与“5G”时代的到来，在后疫情时代的各国采购商，由原来的线下采购逐渐转为线上采购，国际跨境电商贸易迅速发展。国际采购商的消费观念也开始有了变化，越来越多的人开始乐于享受线上电商平台带来的便捷，线上直播活动成为了联系国内供应商与国外采购商最密切的、最直接的桥梁。
公司国贸部抓住这一趋势，开启了线上直播的新营销方式，在阿里巴巴国际站店铺进行了多场线上直播活动，每场直播都有一个主题，如展会直播、直播探场、商品测评等。在阿里巴巴国际站店铺的直播，主播可以实时接待来自全球各国的客户，通过主播对商品的展示和描述，消费者可以很快地了解商品的特征和品质。客户与主播可以进行线上互动交流、索要名片和样本等功能，对产品的外观有更加立体三维的感受。
通过线上直播，适应疫情之下电子商务新模式，让全球客户更直观的看到公司产品，了解公司工厂与生产实力，增加信任感和客户的黏合度，其次也能提升店铺的活跃度。现国贸部已每周安排固定场次的直播，希望可以获取更多线上流量，提升店铺的交易额。
【阿里巴巴国际站店铺链接：https://china-guolin.en.alibaba.com】
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